Google Advertising
Google Ads vs Facebook Ads: Which Should You Run First?
A pragmatic framework to decide where your first advertising dollar goes.
2026-05-22 6 min
Intent vs interruption
Google Ads capture existing demand. Facebook Ads create it. Start with intent — it's faster to profit.
Budget rules of thumb
Spend enough on Google to get 100 clicks per keyword theme per month. Below that, you can't learn anything.
Combine both eventually
Once Google is profitable, use Facebook to retarget visitors who didn't convert.
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